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Nov25

Havaianas’ first store in Brazil

 

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Front facade. During the day the doors are open.  The shop has a very informal atmosphere and the outcome is nearly a square – a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenary and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and opening for ventilation and irrigation.

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THE  BUILDING  DVELOPS  IN  DESCENDING  LEVELS. AT STREET  LEVEL, JUST  A  SMALL  LOUNGE  AREA, A MEZZANINE  OVERLOOKING  THE  WHOLE  STORE; THE  STORE  PER  SE, ONE  LEVEL  BELOW, OCCUPIES  AN  AMPLE  CLEAR FEATURING  DOUBLE-HEIGHT  CEILINGS, MARKED  BY  INDEPENDENT  ELEMENTS: A  STREET  MARKET  STAND  REMINDS  OF  ORIGIN  OF  THE  SANDALS, INITIALLY  SOLD  AT  THE  CITY’S  FREE  MARKETS; A CONTAINER  DISPLAYS  THE  “EXPORT”  MODELS, SO  FAR  UNSEEN  IN  BRAZIL; A TRANSPARENT  CYLINDER  FEATURES  THE  SO-CALLED  “NEW  PRODUCTS” (BAGS, SOCKS, TOWELS, ETC.); AND  A  HIGH-TECH  CUBE  TELLS  THE  STORY  OF  HAVAIANAS. AMIDST  ALL THAT, A  LOWERED  AREA  FOR  CUSTOMIZATION  SERVICES  AND  FEATURING  DISPLAYS  FOR  THE  CHILDREN’S  PRODUCT  LINE. AT  THE  BACK  OF  THE  STORE, ON  A  HALF-RAISED  LEVEL, THERE  IS  A  SMALL  GARDEN  FOR  EXCLUSIVE  USE  BY  STAFF; THE UNDERGROUND  HOUSES  OFFICES AND STORAGE  AREAS.

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FRESHNESS, CASUALNESS, COMFORT, EASE, WELL-BEING, BRAZILIANNESS

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