Havaianas’ first store in Brazil

Front facade. During the day the doors are open. The shop has a very informal atmosphere and the outcome is nearly a square – a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenary and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and opening for ventilation and irrigation.



THE BUILDING DVELOPS IN DESCENDING LEVELS. AT STREET LEVEL, JUST A SMALL LOUNGE AREA, A MEZZANINE OVERLOOKING THE WHOLE STORE; THE STORE PER SE, ONE LEVEL BELOW, OCCUPIES AN AMPLE CLEAR FEATURING DOUBLE-HEIGHT CEILINGS, MARKED BY INDEPENDENT ELEMENTS: A STREET MARKET STAND REMINDS OF ORIGIN OF THE SANDALS, INITIALLY SOLD AT THE CITY’S FREE MARKETS; A CONTAINER DISPLAYS THE “EXPORT” MODELS, SO FAR UNSEEN IN BRAZIL; A TRANSPARENT CYLINDER FEATURES THE SO-CALLED “NEW PRODUCTS” (BAGS, SOCKS, TOWELS, ETC.); AND A HIGH-TECH CUBE TELLS THE STORY OF HAVAIANAS. AMIDST ALL THAT, A LOWERED AREA FOR CUSTOMIZATION SERVICES AND FEATURING DISPLAYS FOR THE CHILDREN’S PRODUCT LINE. AT THE BACK OF THE STORE, ON A HALF-RAISED LEVEL, THERE IS A SMALL GARDEN FOR EXCLUSIVE USE BY STAFF; THE UNDERGROUND HOUSES OFFICES AND STORAGE AREAS.


FRESHNESS, CASUALNESS, COMFORT, EASE, WELL-BEING, BRAZILIANNESS



Tags: Brazil • design • Shopping • urban_tourism
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