No man is an Iceland. Iceland is a mysterious land, nestled between Europe and North America with ties to Scandinavia. The countryside includes dramatic textures like moss, magma, roiling hot springs and glacial crevasses. Much of it tiny population lives in highly rational architecture in the capital, Reyjavik. The national language is literal and lacks preciousness. The highly efficient brand of economy is tempered by faith in fairies, the hidden people who inhabit stones.

 The population of the country is really small, only 300,000 in the whole land and it is always cold. Summers are more playful and people do not take work too seriously (like everywhere in the world). You also may see a sign on an office door reading ” Due to very pleasant weather, we are taking the rest of the day off”. Pleasant weather means more than 68 degrees. I reckon that many creative inhabitants fill their heads during the summer. You know winters are more for sitting down at your table taking those things that you collect in your mind during summer lifestyle.

Reykjavik has many designers, whose work is very craft-based, with materials like ceramics, wool and fish skin. Good examples of this are shops like Kirsuberjatred, Kraum and the work of ceramicist Kogga. You can sight see city shining in the creations of young desgners. For instance Mundi Designs is an exiting new fashion label directed by a young graphic designer.

Reykjavik is a big part of culture, but the countryside is even bigger. Many people have summer houses in the country. They take inspiration from nature and their sagas. They know where to look to create something new from their past.

Go to a local pool and you will find out that important conversations take places – about politics, culture, gossip, design and etc. During the winter go outside and fill the weather in all its strength.