Seoul is being named the World Design Capital 2010 and these days host a three-week-long-event at their Jamsil Olympic Stadium. The event sought to encompass all areas of design, including architecture, industrial design, fashion/textile design, graphic design and more.

The competition categories include Earth (environment), Water (communication in flow), Wind (experience in media city scape) and Fire (objects in urban culture).

Jeong-Hwa Choi’s work covers the entire stadium in recycled bottles and materials.

The City of Seoul is also well known for extraordinary achievements such as legendary rapid growth in economy back in 70’s that is often compared to ”The Miracle of the Han River” as well as the great success in hosting 1988 Olympic Games Seoul which become even more famous during the recent 10 years for world leading advances in IT industry, now has the vision to become the design city of the world.

 Culinary design is also included in the exhibitions (AVING Korea took more photos here).

These vegetables were delicately carved and placed together to create a unique composition.

SDO is a design culture festival for people from every place. This event is hoped to stimulate the economy by emphasizing design’s importance and its utilization by the city.

Here are some interesting facts:

• Number of objects: 1,763,360
• Total weight: 75,680 kilograms
• Workers needed to install: 3,638
• Number of Trucks: 488
• Days to install: 40
• 4 Elements represented: fire, water, air, earth