The life in Belgrade, Serbia got a little more vibrant with the opening of the “Majik Cafe” designed by Karim Rashid. The style is as he calls it “technorganic“: a gold vinyl ceiling, a patterned glass bar which changes color and mood, walls covered in massive digital prints, LED lights illuminating the space. The restaurant is brought into the 21st techno-century with a scrolling LED message board above that displays customer’s text messages. It exploded onto the Serbian nightlife scene in a technicolor jamboree making for one super-fly example of 21st century techno-lust. The exterior is finished in polished, stainless steel, and mosaic tile. Icon shaped windows and decorative ancient Serbian patterns are updated to create a kaleidoscopic, engaging and inspiring fulgent space for lounging, dining and drinking.

Cutout faces frame the entrance to the DJ Kreemy booth lounge area. Profile mirrors reflect patrons in the restrooms with data resonating form the eyes. A full-length nude photo marks the bathroom door. Austin Powers would be proud to poop in its ultra-chic psychedelic toilet stall. Karim Rashid intention was “to play ever so abstractly with Eastern European iconic symbols, but bring them into the 21st century. I wanted the space to contrast with the greyness of the city and connect Belgrade to the digital world.”