T/H, Tokyo

Two advertising agencies decided to establish a join in Tokyo known as T/H. The first agency is called TBWA which is a global advertising company working with Apple and Addidas. The second one is Hakuhodo- again an enormous one work with Nissan globally.

The collaboration was 3 way between the 2 agencies and the designers. So they beagn their search and eventually they discovered an old bowling alley in a large 8 storey amusment complex in downtown Tokyo.

The amusement complex was still in use, especially the bowling and golf driving ranges which are below, but the other upper two floors were empty.Bowling alleys are great because they are column free, and after removing the suspended ceiling they revealed a double height space. This also revealed 2m deep down-stand beams which they were re-clad integrating lighting and air-conditioning. The over riding rhythm of the beams naturally leaded them to arrange the desks in bowling lanes with circulation between them. A central park runs through the middle of the space and a series of shelters for meeting rooms, project rooms and director’s offices generate a small townscape in the space, where the raised areas on top of the shelters make for pleasant breakout spaces.

So the office space was located on the 6th floor of the building. This floor is multyfunctional. It is a reception, a gallery and a meeting space for visitors and customers. A wide stair on both side onto the main floor arriving in the central park cafe area. Stepped seating and a large plasma screen allow this space to be a very flexible presentation space.

The space is not only used by T\H but also for collaborative events with their clients such as receptions, fashion shows, product launches often resulting in happy parties. Especially on ‘Beer Thursday’ when after hours all at T\H come together for a drink, a chat and a mingle!

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