Grip is an advertisement agency located in Toronto, Canada. The space is very elegant and efficiency for working. Alminium framed fabric pod meeting rooms, were used in this office area to provide a unique brainstorming palce for the ad agency team and for all customers.

Grip has been the agency that everybody loves to hate. Critics have chalked up Grip’s all-business ethos and promise of high-octane creative with less-is-more account management as pure hubris. Grip’s law firm-like partnership structure and policy of having its senior partners deal directly with marketer decision makers was vituperatively written off by peers as a foolhardy and expensive experiment conducted by its founding client.

The agency is a serious player, having attracted blue-chip clients from the beer, automotive, pharmaceutical, food, telecommunications and confectionery business sectors. Clients Labatt, Parmalat Canada, Honda Canada, Janssen-Ortho, Cadbury Adams and Bell Canada have to scrap for every share point. It speaks volumes that, after years following the traditional agency route, they are willing to park their multimillion-dollar accounts with Grip.