Coinciding with the 5th Anniversary of the brand, CK ( Checkland Kindleysides ) created the first Sony Ericsson store in London. The concept combines simple architectural lines with curvaceous, organic forms to create an environment that allows their products to be conveyed with absolute clarity. Spanning the entire length of the store is the ‘infinity’ bar; a sculpted demonstration and service area filled with their entire range of handsets. All phone displayed are live and connected, willing the consumer to test, try and immerse themselves with their offer. Providing a striking burst of color against this pure backdrop, the color changing fascia echoes the Sony Ericsson’s brand palette and changes in sequence with lighting used in the store .
‘We are extremely pleased to be opening our first store which will offer a new Sony Ericsson retail experience, with all the benefits of a regular mobile phone store. Consumers will be able to come in, try products in a relaxed state-of-the-art-space experiencing the very best of the brand and then purchase or upgrate their phones as they would a regular store’ – Salvatore D’ angelo, Head Of Globul Retail, Sony Ericsson.