The Loveparade, the infamous street party for techno music fans, has found a new home in Germany’s Ruhr region after Berlin rejected it. Essen will be the first stop in the popular event’s five-year tour. As it has been a hot topic of discussion countless times in the past, it seems that the location of the German Super Party “Loveparade” has finally been confirmed for 2007! Finding its way to Essen, in the heart of the industrial district, in Ruhr, this incredibly green and lush landscape will be hosting this world renowned event for the next 5 years.

The city of Essen is quite pleased about receiving a gaining attention. Being the stage of such high profile event heavily supports the city council’s way and further spreads the word that in 2010 Essen will be Europe’s Capital of Culture.

The annual Love Parade takes place each July and is one of the largest and best free parties in the city. A fantastic procession of trucks and floats accompanied by sound systems and live music makes its way through the city promoting the message of peace, love, respect and tolerance. The history of the event dates back to 1989 when the German DJ Dr Motte first staged the free party. The parade has grown into one of the biggest street parties in Europe and attracts over a million revellers who come to enjoy themselves late into the night. The Germany’s Loveparade will remain true to its basic structure in 2007 as well. It is a party free of charge for all visitors where all contemporary currents in electronic music will be represented.

The Parade of the Trucks (Floats) is and will remain the heart of the event. Even more individual, shrill and colourful than in 2006 – that’s the Loveparade 2007. The club culture- bearers are called, this year more than ever, to bring their creativity into the design of the floats. Like last year, the floats will represent a “Who’s Who” of worldwide club culture this year as well.